I have been meaning to write about Hellmann’s Eat Real, Eat Local campaign for quite some time, but didn’t get to it until now. It’s old news now – a multinational launched a campaign this spring in an attempt to brand their mayonnaise as a local product, with the crux of the advertising directing consumers to their Eat Real, Eat Local website. The site did reach a milestone in August, reaching 100,000 “actions” for real food, which means Hellmann’s will donate $25,000 to Evergreen, a national organization that supports community food resources.
The Eat Real, Eat Local website has many noble facets: encouraging discussion surrounding what Canadians eat (particularly around imported products); offering concrete modes of action (e.g. pledging to take action, signing a petition to get grocers to offer more local products); and providing resources for how concerned citizens can redirect their spending habits and make more conscious choices. At the end of the day, the fact that a multinational with money is choosing to raise awareness about this important issue is good news for local organizations who are often running campaigns by the seat of their pants (I remember Jessie Radies explaining to me that the Eat Local First promotion is essentially done out of the back of her car).
That said, the website’s national scope fails to really capture the “local” movements at the root. Nothing says local better than those who live and thrive in the community – in Edmonton’s case, organizations like Slow Food Edmonton, Just Food Edmonton, or resources like the Alberta Farmers’ Market listing, Go Organic, and Eat Local First should have a place somewhere. The Flash design of the website also reduces the ability for users to easily share pages without permalinks.
There is some helpful information on the site, but users will have to dig – the Evergreen-compiled Real Food Guide is a good starter guide for those looking for concrete instructions on how to eat locally and get involved in the local food scene. Even with its Prairie scope, it’s the best thing on the whole website (click on “Learn” at the bottom left of the site, and download the PDF Prairies guide), and should have a more prominent placement. I will admit that there isn’t currently a “one-stop shop” of Edmonton-centric eat local resources in existence, so for the moment, the Real Food Guide isn’t a bad placeholder until something better is developed.
So because of the spotlight on choosing local, does it even matter that the involvement of Hellmann’s is a stretch? That their justification of using Canadian eggs and canola oil is enough to string a whole campaign on? That by pointing to community-based farmers’ markets, they seem to undermine their whole definition of Canada as “local”? If this is the campaign that opens the public’s eyes on what can be done to support local farmers, and Hellmann’s sells more mayonnaise in the process, then so be it. Hellmann’s can do what they want to try to identify themselves as “local”, but hopefully as consumers learn more about eating locally-sourced products, they will realize they can do better than picking up a jar of mayonnaise.





Revel in Alberta’s Bounty: nothing says fresh like the outdoors, and my favourite farmers’ markets are always those in the open air, unbridled and set under a bright blue sky. There are a few outdoor markets to choose from, but there are only a few weeks remaining in their season:
Get Lost in a Corn Maze: a corn maze brings out the kid in all of us! Or in some cases, reverts us to the children that we were (with us, that means
Visit a Warm Weather City Attraction:
Picnic in the River Valley: one of Edmonton’s most talked-about attractions probably gets used the least by locals who end up admiring it from afar. Break the pattern – head to the
Enjoy a Canopied Boulevard: one particular Pecha Kucha speaker about tree-lined streets stuck with me. It was about boulevard aesthetics, and how the age of an area can be estimated based on the height and canopy development of its trees. After the presentation, I began to really notice the trees, and how far the deciduous awning stretched, and started to appreciate their shade functionality, character, and beauty. Consider visiting one of Edmonton’s older neighbourhoods, such as Riverdale, Garneau or Oliver, and enjoy the canopies – while they last.
Take a Photowalk: the idea is simple – put on a comfortable pair of shoes, grab your camera, choose a course and
Dine Al Fresco: while our patio season is extended with those ubiquitous space heaters, I find it’s always a nicer meal when the weather naturally allows for al fresco dining. Before the chill breaks, hit up your favourite patio, or try a new one – how about brunch at the New York Bagel Café, dessert at Vi’s for Pies, or dinner on 



















We started the afternoon off at a new Fringe venue – The Laugh Shop – to see The Art of Being a Bastard. Set-up cabaret style not unlike the Yardbird Suite (which I similarly don’t like), the hodgepodge of chairs and tables wasn’t an ideal theatre. The play, one of two written by Matt Alden this year, was another very contemporary look at life, this time out of the lens of three shy twenty-somethings who wished they had more luck with the ladies. It was an enjoyable hour, though it did take a while to get going. The three actors kept up with the fast-paced production very well, juggling multiple characters and visibly sweating after a few of the frantic side-scenes (Mack in particular enjoyed the rap number, while I loved the Saturday Night Fever nod). It was another light, fun play that I imagine was written specifically for the Fringe, but of the two I watched in this category,
Our last play this year was David Belke’s A Final Whimsy. Watching Belke’s yearly offering (this year marked his twentieth festival) has become a tradition for me. Whimsy focused on two sisters rehearsing a song for their father’s upcoming wedding, and needing to hash out some of the mysteries surrounding their mother’s departure from their young lives. Although the church setting was appropriate given the context of the play, the echoing acoustics made the dialogue hard to follow sometimes, particularly when the conversations were heated. That said, the vaulted ceilings worked for the musical portions of the show, with Andrea House’s rendition of “All I Have to Do is Dream” being the delightful standout. In all, it was a sweet story about family and what people will do to protect each other from painful truths.
Having taken the day off, I started off day 7 of the Fringe solo. My first show that day was
Thankfully, my day would get better – 











