Opening Day: 124 Street Grand Market

Given the 124 Street Grand Market is just a ten minute bus ride from my office, I had no excuses not to check it out on its opening day this evening!

124 Street Grand Market

124 Street Grand Market

The weather was the nicest its been since Sunday, perfect conditions for a stroll at an outdoor farmers’ market. It was still very early when I arrived, but shoppers were already out in full force. I have to say I applaud the market for not being afraid to choose a location without a dedicated parking lot nearby, and encouraging folks to use transit and other means of transportation.

124 Street Grand Market

Loved Rota’s “built in” tent seating

I had initially thought the Grand Market would be set up in the old bus loop, but it turns out the organizers partially shut down the street. Tents lined both sides, with a narrow thoroughfare in between.

124 Street Grand Market

Shoppers

The bus loop, with its picnic tables, formed the perfect outdoor cafe for those looking for a bite to eat from Drift and Nomad who were both on hand.

124 Street Grand Market

Food trucks!

124 Street Grand Market

Dine al fresco

There were about two dozen vendors total, with a majority of them selling non-food items. I realize it’s still early in the season, but I hope as the months progress, the Grand Market adds many more fresh produce and protein vendors.

124 Street Grand Market

Garden Squirrel Soaps

124 Street Grand Market

Studio Bloom

Lactuca piqued my interest, an “urban salad green producer” that farms on a city lot in Westmount. They reminded me of Little Shoots Neighbourhood Farm who sold at the City Market last year, a producer who grew everything in an apartment in Edmonton.

124 Street Grand Market

Lactuca salad greens

The 124 Grand Market is joining two other Thursday evening markets in the Edmonton area – Salisbury (year-round) and Alberta Avenue (which opens June 7). It’ll be interesting to see how this new addition affects foot traffic at the other two markets, and which market producers will choose. I look forward to returning in the coming weeks to see what other vendors turn up!

The 124 Street Grand Market runs Thursday evenings from 5-9pm at 124 Street and 108 Avenue. Keep up to date on vendor lists at the 124 Grand Market website.

2012 City Market Report: Week 1

Unlike last year, this past Saturday wasn’t actually week one of the City Market, given the downtown farmers’ market has actually just finished its first full year indoors. But City Hall isn’t quite the same as 104 Street, and the market always feels reborn when it returns to the brick and tree-lined promenade.

City Market 2012

Looking good!

And with Mack and I residing just over the street, we know it’s officially summer when we can throw open our windows and hear the sounds of the market – the exchanges between producers and shoppers, the sound of a lone saxophone, the voice of Martin Kerr.

City Market 2012

Getting their waffle on!

It was no different this Saturday. It could have a been a bit warmer – the sun was out, but so was the wind – though it didn’t seem to matter to the crowds that flocked to the streets. Dogs with Wings was also on-site, with many of their service dogs in training on hand to demonstrate their skills.

City Market 2012

Dogs with Wings

This was also the first of the three week pilot that involved vendors setting up back to back on 104 Street from Jasper to 102 Avenues, in order to provide more clear exposure to the businesses that line the street.

City Market 2012

In the shade

It might be something market shoppers have to get used to, but Mack and I liked the new layout. There might be some issue for those in strollers and wheelchairs to circle around the median at Jasper Avenue (there wasn’t a lot of room between the barricade and the median), but other than that, it might actually mean that people spend more time at the market walking the entire strip.

City Market 2012

Blue sky

Though it is still very early on in the growing season, there was already some colour to be seen in the vending stalls.

City Market 2012

South Cooking Lake Greenhouses

City Market 2012

Doef’s

City Market 2012

Greens, Eggs and Ham

City Market 2012

Green Valley Farm

City Market 2012

Gull Valley Greenhouses

City Market 2012

Sundog Organics

City Market 2012

Edgar Farms (the last asparagus bunch of the week!)

I’m looking forward to what I’m sure will be a great market season. See you on the street.

2011 River City Round Up: Food, Festivities and the City Market

Though we were disappointed that there was no cattle drive at this year’s River City Round Up kick-off, it’s always a treat to watch horses walking through the streets of downtown Edmonton.

River City Round Up

Last Saturday, Mack and I watched the parade on a crisp fall day. The crowds were modest, though I think most people were situated closer to Churchill Square.

River City Round Up

The wee donkey near the start of the procession was hard to beat, but it was clear all of the participants were having a blast. I also loved hearing the sound of hoofs against the pavement, the clip-clop that echoed down the block.

River City Round Up

River City Round Up

The rear cavalry

Churchill Square was party central, with a stage set-up alongside vendors and food trucks.

River City Round Up

Inflatable welcome

River City Round Up

It’s only a bull

Drift had created a sandwich just for the event – Nature’s Green Acres braised beef with a house-made whisky BBQ sauce and crispy onions ($7.50). It was delicious, and if I had the opportunity to try it a few more times, might become my favourite Drift sandwich!

River City Round Up

Braised beef sandwich from Drift

The Lingnan Express was also on hand (if you’re curious about how the truck came to be, check out this episode of The Quon Dynasty online). We hung out with Miles and Ajit for a bit inside, and warmed up with a sample of their won ton soup. The broth in particular was great – Miles said thirty chicken carcasses went into the soup!

River City Round Up

Miles loves kettle corn

Towards City Hall, there were pony and wagon rides, crafts and balloons for kids, and even square dancing!

River City Round Up

Pony rides

The City Market was going on, as usual, inside City Hall. It seemed busier than usual, no doubt the beneficiary of all of the festivities outside. It was great to have Martin Kerr on hand to set the tone inside – his voice does wonders of bringing the street to the hall.

River City Round Up

City Room

We were able to pick up some of what we needed, but what is still lacking is produce (Kuhlmann’s, Doef’s Greenhouses, Greens, Eggs and Ham, and Steve & Dan’s were on hand last week). I recognize that it is a chicken-egg argument, and that a consistent customer base is needed to support more vendors (and we reside in a northern climate where produce selection in general in the winter months will be limited), but the selection isn’t great. I will be patient, knowing it will take time to grow the year-round component of the City Market, and hopefully others will be as well.

This was the first of three Saturdays where Churchill Square will be the hub of activity – tomorrow will see the Olde Time Fair on the Square, and next week, possibly my favourite Christmas event in the city – the Holiday Light Up on the Square. See you there!

You can take a look at Mack’s photo set here.

Foodtree: an App for Producers and Consumers

Foodtree One of the reasons I started doing weekly City Market Reports was so it would be easy for people to know what was in season. But now? There’s an app for that!

Foodtree is a free photo-sharing mobile app that aims to help farmers better connect with consumers, and to enable consumers to better share information with one another. Launched in Vancouver, Edmonton was added to the app in mid-September.

Given the rise of local farmers’ markets this year in numerous communities across the city, it is particularly pertinent that an app with this focus debuted this year, as it could definitely help consumers determine which market they might attend that day or week.

In order to find out more about Foodtree, I sent Derek Shanahan, Foodtree’s Chief Community Officer, some questions:

What is Foodtree?

Foodtree is a web and mobile platform that makes it easy to share photos and insights about real food with food lovers and your community. Our free mobile app is like an Instagram for food, with photos tagged with where a food can be found and where it’s actually from. On the web, anyone can upload their photos and tag the same information.

In both places a conversation happens in the comments – often about the food, how it was made (or even how much it cost), or to add insights ("I know where that’s from!").

As an example, local farmers are now taking daily pics of their harvest and tagging the produce with the market you can buy it at later that day. They’re using it to market themselves, but also to connect with their buyers and to make it easier for them to find the food they love. Some even throw prices into their photo comments.

In broad strokes we’re a company building tools to empower a conversation about food and its provenance, and doing so in an effort to empower people with information they need to eat better while providing food producers with effective tools to connect with their customers. We focused on "whole" foods early (meat, produce, dairy) because there is such a lack of attention given these foods, both in terms of how they’re marketed or branded, and in terms of how consumers contemplate them (food lovers know that a piece of beef isn’t just a piece of beef; there’s more to it).

 

How is this different than Flickr, Twitter, Facebook or blogs?

First of all, it’s built for the food ecosystem; food lovers and food producers. We took what we’ve learned from the explosion of social tools and applied that learning to the unique (and incredibly complex) problems that the food system presents. We’ve also integrated some of those tools and will integrate more down the line…Twitter and Facebook are tied into the photo sharing process, for instance so that users can send pics to all three at once.

Instead of replacing the value of blogs, or even established social networks, Foodtree is aiming to expand on that value…we’ll roll out a Where To Buy widget, for instance, that will let food producers quickly tell their customers and blog readers where to find their stuff. It will embed into WordPress.

We’re in a world of information overload, so we’re not trying to replace core social networks. The next generation of web and mobile apps will leverage the value these networks created, but will serve specific needs, niches, and interests.  Flickr isn’t ideal for making purchasing decisions or sharing insights about how our local food communities fit together. Facebook isn’t either, and their focus as it relates to industry is in the context of their Ad Network. It’s actually a really great Ad Network, but that’s not the only way to market and build community around small and medium sized businesses. It’s our belief that Facebook Business Pages are pretty ineffective for most businesses AND us as users; especially when you have that conversation in the context of FOOD.

So in short, Foodtree’s mission is to build an open platform for the conversation about and consumption of food, integrated with today’s and tomorrow’s social networks.

 

What made you decide to build this app?

Foodtree’s foundation is in the challenges that Anthony faced as both a food lover and an artisan wine distributor. He’s always cared about where his food is from and how it’s been handled. He also spent a lot of time and resources trying to communicate a unique and thoughtful story about his wines to customers; the story of the farmers who handled the grape from the ground into the bottle using sustainable practices.

We built our mobile app because food isn’t something we experience while sitting in front of a computer…Foodtree needs to connect people out in the wild, while shopping, dining, and participating in their food communities. Taking photos is an easy way to participate in your food system; what are you seeing, and what do you know about the food that’s in front of you? Our app was built as a lightweight but revolutionary way to contribute to a wider conversation about food and food provenance, while empowering local food producers and great food people should know about.

 

What has the response been so far from farmers, consumers and markets? Have you connected directly with any Edmonton farmers, consumers or markets yet?

The response has been phenomenal. Already we have farmers and food businesses using the mobile app to promote their harvests and products in real-time…sharing photos of foods and where to buy them later that day. The farmers markets have been really great too…we’ve now talked to almost every major market in Canada, and recently expanded our app experience to include Edmonton, Calgary and Toronto. We’re constantly looking to include more markets in the database, as well as their vendors.

In addition, we’re moving beyond farmers markets based on the feedback from users and farmers. Both want to expand the Foodtree conversation into restaurants and retail, as so much of the food experience happens in these places. The app will get an upgraded that lets people use it anywhere that you can find food, while still tagging information about its provenance to the photos. The website will allow users to go even deeper.

Our userbase has also asked for even more interaction, so we’ll add "liking" and deepen our "following" feature to let food lovers subscribe to farmers or other businesses for useful updates about harvests and other related communications.

People also seem interested in some measure of reputation within the community, so we’re exploring that as well.

 

What is your hope for FoodTree?

We’re the crazy kind of entrepreneurs that honestly thinks what we’re building could change the world. We imagine a world in which it’s weird NOT to know where your food is from. We imagine a world in which it’s as easy to get detailed insight into what you’re eating as it is to check the history on a car you’re considering buying.

We hope that we’re an integral part of the inevitable disruption that our food system is about to experience. As Chris Dixon said, "Predicting the future of the internet is easy: anything it hasn’t drastically transformed, it will." 

Best of luck to Derek and his team – in this digital world, it’s great to see tools that help make choosing and eating local just a little more seamless.

If you’re interested in learning more about Foodtree, check their website. And to download their app, head over here.

All Year Round: the City Market at City Hall

It was an interesting day downtown today – as Mack and I walked towards City Hall this afternoon, we encountered the Occupy Edmonton demonstration in Churchill Square.

Occupy Edmonton

Occupy Edmonton

It was peaceful but spirited, with protesters carrying a wide variety of signs and costumed as everything from V to zombies.

With so much activity in the core, we figured it must be just as bustling inside City Hall, but that wasn’t the case. I loved the irony –  if even half of the protesters purchased something from a purveyor at the market, what kind of difference would that act make towards supporting small businesses and local economies? Anyway, that’s a different discussion for another day.

Occupy Edmonton

Protesters march

Unlike last year, when the City Market didn’t make the leap into City Hall on a regular basis until March, I was excited when it was announced that the transition from street to indoors would be immediate. With a forthcoming marketing campaign on ETS buses and LRT, this edition of the year-round City Market also seems like it will be better advertised. Still, approaching City Hall, one would be hard pressed to guess if anything was going on inside, let alone Edmonton’s oldest farmers’ market. I can imagine the politics that might be involved in proposing outdoor signage for the building, but it would definitely go a long way in raising the profile and visibility of the market.

City Market

An unmarked City Hall

Inside, there were about three dozen vendors. Having arrived around 1pm, we figured we missed the rush, but we were told that it had been fairly slow so far.

City Market

Quiet aisle

The set-up in the City Room was similar to the spring market, with vendors lining most of the first floor. We asked about the capacity of the space (given there are currently sixty vendors who have signed up to participate this fall and winter), and were told that they have the permission to expand to the second level if need be.

City Market

Kuhlmann’s and Doef’s had prime spaces

Apparently the marimba player (who would be familiar to City Market on 104 Street shoppers) had been performing earlier in the day, but had retired by the time we arrived. Unfortunately, there was no ambient music to fill the void that he left – hopefully the Market works on this next week as it felt a bit like a library beneath the pyramid.

City Market

Shoppers peruse fruit at Steve & Dan’s

We really weren’t sure which vendors to expect, knowing that many producers have chosen only to sell on select Saturdays (the list of vendors on the website is thus not that helpful). But we were pleasantly surprised at the variety – Doef’s, Kuhlmann’s, Sundog Organic and Steve & Dan’s were on hand for produce; Nature’s Green Acres, Sunshine Organic, Irvings Farm Fresh, Medicine Man Bison and Ocean Odyssey for protein; and Prairie Mill to round out the basics. We missed seeing Van Os Dairy though – it was nice to be able to get organic milk on the same trip as well!

City Market

Produce at Sundog Organic

Obviously, Mack and I are thrilled to have a year-round farmers’ market within walking distance of our home, and will continue to support this venture. However, I’ve said it before, but I will say it again – the Market needs to do a better job at informing consumers which producers will be present on which days (their advice on the website is this: “make sure you talk to your favourite vendors and find out their market schedule”). Particularly because vendors will be inconsistent through the season, I really think it would not only help shoppers plan, but help the market as a promotional tool.

City Market

Kuhlmann’s

When we approached the information table with this question, we saw they had a detailed matrix of vendors and market dates on paper. We asked why that information wasn’t available online, and we were told they were still learning how to use the new website, and didn’t have the final confirmation for some vendors. Though the Alberta Avenue Farmers’ Market is much smaller, they’ve managed to do this, so there is precedence.

As I mentioned, we will be back next week, but we do hope some minor tweaks will be made to help make this market the best year-round option in Edmonton.

The City Market at City Hall will run every Saturday (except December 24 and 31) from 10am-3pm until May 2012.

City Market Report: Week 21

In contrast to last year, the end of the 2011 season of the City Market on 104 Street doesn’t feel as final. Although Mack and I will miss having all of the vendors and festivities just out our front door, we are comforted knowing that the market is continuing indoors at City Hall next week (they also debuted their new website this week!).

At City Hall

One of the signs taped to the street as a reminder

I really hope the word spreads far and wide so patrons will still think of the City Market as a new year-round shopping option. Though I know it will take some time to embed this fact, I don’t think enough has been done to promote the seamless transition to City Hall. We just ran into a woman in our building this morning, a regular market shopper, who didn’t know about the continuation.

City Market

City Market

The other half of the battle is convincing shoppers that this year-round City Market will be populated with enough vendors to make a trip there worthwhile (instead of, say, heading to the Old Strathcona Farmers’ Market where one would be certain of the vendors present). It is a bit of a chicken-egg argument (vendors need a critical mass of patrons to purchase their products, but patrons need a good variety to be enticed), but I really think it would have been great if even a partial list of vendors who had committed to the City Hall edition was released. Again, as I mentioned last week, I realize that the City Market still hasn’t received applications from all vendors, but I think it would help people plan their shopping trip, and create a concrete buzz for next week.

Irvings Farm Fresh

Irvings Farm Fresh will be at City Hall all winter

Regardless, as far as a wrap-up to the outdoor portion of the market year, the weather was brilliant. Sunny and warm, it almost made up for the many rainy and miserable Saturdays this summer.

Riverbend Gardens

Riverbend Gardens could even go without a tent!

Mack and I always love to see events that tie-in to the market, either right on the street or in the area, and the studio sale in the Great West Saddlery building was no exception. We popped upstairs to see designers Bridget Smatlan, Jessica Halabi, Gabrielle Cruz and Corinna Chow in their element. It was good to meet all of you!

Corinna and Gabrielle

Corinna and Gabrielle in their studio

As I did in my last City Market report post in 2010, I wanted to again pay homage to the dedicated producers who work to bring us fresh produce, proteins and wares week in and week out, whatever the weather. Here are just some of the producers:

Greens, Eggs and Ham

Andres and Megan of Greens, Eggs and Ham

Jen's Organic Garden

Jen of Jen’s Organic Garden

Sundog Organic Farm

James of Sundog Organic Farm

Irvings Farm Fresh

Irvings Farm Fresh

Lola Canola

Patty of Lola Canola (in her last market appearance!)

Barr Estate Winery

Rick of Barr Estate Winery

Sunshine Organic Farm

Ed of Sunshine Organic Farm

Green Valley Farm

Mathias and Gerda of Green Valley Farm

Thanks for a great outdoor season, and see you at City Hall next week!

City Market Report: Week 20

If last Saturday was a little burst of summer, today saw a full-on shift to fall – breezy, overcast and chilly.

City Market

Fall at the City Market

The final cultural festival, celebrating African culture, took place today, but as Mack and I were attending a wedding later this morning, we weren’t able to stay to take in the performances. I’m sure they were fantastic though!

We ducked around to pick up our week’s groceries, and of course, snapped a few pictures along the way.

Sundog Organics

Carrots from Sundog Organic Farm

Sundog Organics

Kohlrabi from Sundog Organic Farm

Steve & Dan's

Blueberries from Steve & Dan’s

Green Valley Farms

Brussels sprouts from Green Valley Farm

Kuhlmann's

Flowers from Kuhlmann’s

Kuhlmann's

Turnips from Kuhlmann’s

Kuhlmann's

Pattypan and summer squash from Kuhlmann’s

Kuhlmann's

Massive zucchini from Kuhlmann’s

Riverbend Gardens

Gourds at Riverbend Gardens

Though next week will see the last outdoor City Market of 2011, I’m excited that the move to the indoor venue won’t skip a beat – the City Market begins at City Hall on October 15, 2011! Though I realize that not all of the vendors have put in their applications for the indoor market yet, it would be helpful to shoppers to know which vendors have already planned to continue with the City Market this fall. Some vendors like Sundog Organics and Irvings Farm Fresh have taken marketing their presence into their own hands, but it would have been great if a blackboard at the info tent could feature the confirmed list of vendors moving into City Hall (or even better, the website could be updated with that information).

Sundog Organics

Sundog will be at City Hall!

See you next week at the last outdoor City Market of the year!

City Market Report: Week 19

It’d be very easy to get used to autumn mornings like the one we were treated to today – a touch chilly in the shade, but sunny and bright and full of optimism for the season ahead.

Unlike most Saturdays, I was actually up early this morning, staffing the Downtown Edmonton Community League booth for the fall membership drive. Thanks to everyone who came by to say hi!

DECL

Chris and I ❤ yegdt! (DECL’s last day at the market selling memberships is October 8, 2011)

It was a busy day at the City Market, as the teams competing in the Edmonton International Film Festival’s annual 24/One Challenge descended on the street to sign in for the competition.

Bellringer

Kerrie Long, Festival Producer, was this market’s bellringer

EIFF

EIFF program, anyone?

As a tie-in, the market invited vendors and patrons alike to dress up in their favourite 80’s movies characters. Though only about a half dozen people did so, it still added to the day’s festivities!

The Bangle Box

The Blues Brothers at The Bangle Box

Prairie Mill

Owen (of Prairie Mill)’s homage to Top Secret

Pretty in Pink

August Studio Ceramics is Pretty in Pink

Mack and I were lucky enough to have been asked to be the judges in the competition, and although The Bangle Box, Prairie Mill and Studio Ceramic rounded out our top four, there was no doubt who had our favourite costume.

Three Ghostbusters fans, members of the Alberta franchise of Ghostbusters Canada, brought their proton packs, Stay Puft Marshmallow Man, Ecto-1 and their passion for the films to the market, to the delight of adults and kids alike (though I think the younger ones were just excited to see an inflatable mascot). It turned out the trio had set up at the market to entertain the crowds, but deservingly, walked away with the top prize – two VIP passes to the film festival.

Ghostbusters

Who you gonna call?

We also came across a poster that will be used in an upcoming marketing campaign for the winter continuation of the market in City Hall (which starts October 15). I love the tie-in of the transit ticket.

Year-round market!

Hurrah for a year-round City Market!

Oh, and let’s not forget the produce!

Jen's Organic Garden

Bok choy from Jen’s Organic Garden

Steve & Dan's

Concord grapes from Steve & Dan’s

Little Shoots Neighbourhood Farm

Sunflower shoots from Little Shoots Neighbourhood Farm (really worth trying if you haven’t already)

Sundog Organic Farm

Radishes from Sundog Organic Farm

Sundog Organic Farm

Carrots from Sundog Organic Farm

Sundog Organic Farm

Fairytale eggplant from Sundog Organic Farm

Sundog Organic Farm

Garlic scapes from Sundog Organic Farm

Kuhlmann's

Brussel sprouts from Kuhlmann’s

Kuhlmann's

Parsley from Kuhlmann’s

Kuhlmann's

Patrons attack the corn at Kuhlmann’s

It was also great to see Patty Milligan again at the City Market for the first time in a few months – she’s back for the remainder of the outdoor market dates, but then that’s it for Lola Canola! Patty will be moving on to other things – so make sure to stop by and say hi in the next few weeks!

Lola Canola

Patty’s back!

Next week, the City Market is hosting it’s final cultural festival of the year – Africa Fest. See you there!

Road Trip: Farmers’ Markets and Festivals

We always hit up at least one farmers’ market when we’re in Calgary – this time, we visited two.

The first stop was the Kingsland Farmers’ Market, which I wrote about back in April. Since our last visit, they’ve been setting up tents outside to take advantage of the warmer weather.

Tomatoes!

Gorgeous tomatoes

Field Stone Fruit Winery

Spotted the new Field Stone Fruit Wine labels – snazzy!

It’s always a treat to see Mary Ellen (of Greens, Eggs and Ham). Since they set up shop at Kingsland, we pretty much only see her when we’re down in Calgary! We also look forward to picking up Rustic Sourdough Bakery’s pretzels rolls – will someone in Edmonton make these, please?

Kingsland Farmers' Market

I like the idea of a “specials” board, though this one is a little hard to read

We then drove down to the new location of the Calgary Farmers’ Market (CFM), which wasn’t quite ready when we were last down. Though I am frustrated sometimes with how Edmonton is such a car-centric city, in this instance, we do fare better – at least our two largest farmers’ markets (City Market and Old Strathcona) are situated centrally, easily accessible by LRT and/or main bus routes.

At the special City Market meeting called earlier this year to help determine the direction of the year-round venue, the consultant showed photographs of the CFM, using it as a prime example of what permanent stalls could look like. As a result, Mack and I were eager to see what it looked like in person.

Calgary Farmers' Market

Calgary Farmers’ Market

At first glance, the CFM is everything a market should be: bright, bustling, with wide aisles and clear signs. There was an expansive seating area as well, and high tables perfect for resting coffee upon while browsing. The “rustic” wood frame around each stall looked perhaps a little too polished, but I appreciated the aesthetic they were going for.

Calgary Farmers' Market

Busy place

There was also a great mix of vendors, as expected, from produce to meat and poultry, to dairy and even local grains and oils.

Calgary Farmers' Market

Great dairy case (it was a good excuse to finally try Vital Green Farms’ chocolate milk – it was delicious!)

Highwood Crossing

Loved Highwood Crossing’s tagline: “Canada’s olive oil”

But walking around, it was clear the CFM didn’t have the same feel as the City Market, Old Strathcona, or even Kingsland for that matter. Between the large food court and play area, it resembled more of a shopping mall.

Calgary Farmers' Market

Food court

I’m definitely not against concessions and family-friendly spaces, but it was the first market I’ve ever come across that seemed to want to please everyone. One can only imagine such amenities would be factored into vendors’ rent and maintenance costs.

Calgary Farmers' Market

Play area

Mary Ellen explained to us in the past Calgary’s “one-stop shop” mentality, which results in farmers’ markets carrying everything from lemons to bananas beside the local produce. But at the CFM, there also seemed to be a number of resellers present. This is fine, except that it wasn’t easy to distinguish between producers and resellers – and really, isn’t the point of farmers’ markets for patrons to buy food directly from those who grew it? Sure, some consumers might ask the right questions, but ideally, it should be more intuitive than that.

Calgary Farmers' Market

Innisfail Growers – not a reseller!

In addition, we had to wonder about the viability of a four day market. There’s no question that it is convenient and more accessible, allowing consumers a place to shop for local wares Thursday to Sunday. But because we saw several examples of sad and wilted produce on tables, it seemed some vendors were having challenges ensuring product quality. Perhaps there isn’t adequate on-site cold storage for all who need it? Also, based on the discussion at the City Market meeting in April, we know some producers mentioned that staffing and refreshing a multi-day market would be difficult – for example, who would tend to the farm over that period?

Strawberries from The Jungle Farm

At the end of the day, our visit to CFM just made me think of all the facets of a “modern” year-round market. And with the City Market continuing to explore venues for their own year-round venture, it will be interesting to see what direction they decide to take.

We ended our tour of Calgary that weekend with a visit to 17th Avenue. We ended up stumbling upon the Uptown 17 market and music festival.

IMG_4458

Love the colourful chairs!

In the area of neighbourhood branding, we still think Calgary does a better job of that than we do in Edmonton. Let’s hope that the “I ❤ #yegdt” catches on enough for the Downtown Business Association to use it more widely!

IMG_4459

Uptown 17 everywhere!

There is always something to do in Edmonton, but the same can be said about Calgary. We’ll be back soon!

City Market Report: Week 18 (plus Corn Fest!)

I suppose this really isn’t a City Market report so much as it is a recap about Corn Fest, Downtown Edmonton Community League’s annual fall event run in conjunction with Edmonton Federation of Community League’s city-wide Community League Day.

Corn Fest 2011

Corn Fest

Over 100 community leagues organized events for today, which ranged from barbecues, potlucks, carnivals, garage sales and pet pampering – I hope you had the chance to check out the activities in your neighbourhood!

DECL has offered Corn Fest for a number of years, but starting aligning the date with Community League Day last year. It serves up free corn with a side of salsa dancing.

Corn Fest 2011

Corn!

I had taken in Corn Fest last year, but this was my first time being on the other side. Set-up went pretty smoothly, and we had plenty of time to shuck the corn before our 11am start time.

Corn Fest 2011

Laurissa was a shucking machine!

Corn Fest 2011

Lindsey and Ian

The weather was overcast for most of the day, cool but not cold, and all in all, a great day for a hot cob of corn. Crowds were steady, but a rush of people late in the afternoon meant we ended up running out of corn early – we ran through about 450 ears of corn!

Corn Fest 2011

We need more corn!

Corn Fest 2011

Mack and Jon enjoy their corn

It’s amazing how transformational music is – as soon as the salsa music came on, people started wandering into Beaver Hills House Park to check out what was happening. Even when no one was utilizing the square to dance, it created a festive, warm atmosphere. The couples that did eventually descend on the dance floor were a treat to watch!

Corn Fest 2011

Just dance

MLA Laurie Blakeman was also around today to hand out the Downtown in Bloom awards. Congrats to all of the winners!

Corn Fest 2011

MLA Laurie Blakeman and Scott

There was a lot going on in that area today: the folks behind the Alley of Light were doing chalk art in the alley with children, and there was a performance on the corner of 105 Street and Jasper.

Corn Fest 2011

Walk the chalk

Corn Fest 2011

Performance art

And of course, there was the market! Because I was busy volunteering, Mack was responsible for picking up the groceries this week, so just a few photos here and there today.

Sundog Organics

Beautiful garlic from Sundog Organic Farm

Sundog Organics

Beets from Sundog Organic Farm

Sundog Organics

Pumpkins from Sundog Organic Farm

Greens, Eggs and Ham

Baby corn from Greens, Eggs and Ham

Hope you had a good Saturday as well!