When an idea is as great as Charcut’s alley burger – involving $5 versions of their upscale burger sold from their back alley door – you know it is just a matter of time before it appears in other cities as well. Edmonton has jumped on the bandwagon, with Century Hospitality Group’s Hundred embracing their back alley to purvey $5 gourmet burgers.
Friday saw the debut of #yegalleyburger, widely publicized in both the Journal and Metro. For that reason, I figured it would be best to line up early, just in case, so we joined the line-up of half a dozen people at 9pm.
Felicia and Amanda made sure to dress for the weather
Hundred’s alley was without a dumpster, patrolling security guards, or the threat of passing cars, so it provided a bit of a different experience than standing in line outside Charcut. But perhaps the biggest disparity was the lack of devices and cameras being used. Sure, there were a few people snapping photographs and updating their statuses, but relatively few when compared with that night in Calgary.
The line at about 9:15
Eventually, there grew to be about 30-40 people standing in line, eagerly awaiting the back door to open. A few minutes before 9:30, Chef Andrew Cowan appeared, trading $5 for a Century Hospitality Group poker chip that would guarantee the bearer a burger.
Doesn’t it look like a shady exchange?
The kitchen was on top of things, as the burgers started coming out right at 9:30. We grabbed our burgers, loosely wrapped in paper, and headed back to the warmth of the condo.
It was well worth the wait – the patty was well cooked, with a ton of flavour, and the duck egg was a nice touch, but what the three of us were most drawn to was the peppery hit of the arugula. I’m sure that even Mack, ever the rocket-hater, would have enjoyed it as a fresh counterpoint to the beef. On that note – Jerry posted a video of his friend devouring a burger – warning: don’t watch it while hungry!
We read later on Twitter that some people were turned away, so if you are planning on snagging one next week, make sure to get there early! It was fun, Hundred – looking forward to the next one already!