have a soft spot for Whimsical Cake Studio (I have to stop myself from referring to them as “Whimsical Cupcakes” every time). Whimsical was one of the first full-time cupcake purveyors in the city, before the cupcake colonization of Whyte Avenue. It was also their cupcakes that initially drew me to the City Centre Market, where I now spend nearly every Saturday morning between May and October. Moreover, picking up a couple of their cupcakes was an annual tradition for a few years running, the perfect single-serving treat to help ring in a friend’s September birthday.
Whimsical Cake Studio at the City Centre Market
Edmonton’s cupcake landscape has changed in the past few years. Several home-based cupcake businesses have sprung up, as well as Flirt, The Cake Studio, and two locations of Fuss. Whimsical Cake Studio was tucked for several years in the suburban recesses of Riverbend, where I only had the opportunity to visit once, but this month, they moved into their renovated, more visible location right next to the Garneau Theatre (the best news about their move, besides the fact that combined with T2, daCapo, High Level Diner and the Sugar Bowl, among others, this little strip is a force to be reckoned with, is that a walkable cupcakery crawl is now possible!). Mack and I checked our their new digs over the weekend on our way home from the Old Strathcona Farmers’ Market.
Whimsical Cake Studio
It’s a bright and beautiful space, hues of sweet baby blue and cotton candy pink contrasting with the stalwart heritage brick. A small seating area with brightly coloured, albeit a haphazard collection, of lounge chairs occupies one side, right next to a sprinkle station (too cute). I love how customers are able to peer into the open bakery, between the racks of still-cooling and just-iced cupcakes. Prices are slightly cheaper than nearby cupcakeries ($2.75/cupcake vs. $2.95 and $16 for half a dozen).
We picked up four cupcakes to share with Mack’s Grandma later that night – raspberry, cookies and cream, Smarties and hazelnut chocolate. They hit the spot – moist and not too sweet, we all enjoyed them (I loved the addition of crushed Smarties on mine too – the extra crunch and pop of colour made it more fun to eat).
Our cupcake bounty
I’ll be back to Whimsical Cake Studio some time, most likely in combination with a coffee at daCapo or T2, or before a movie next door at Garneau. Note also that Whimsical is hosting their grand opening on April 17 – nothing says happiness like free cake samples!
Whimsical Cake Studio
8716 109 Street
Monday 11am-5pm, Tuesday-Friday 10am-7pm, Saturday 10am-5pm