Downtown Expansion: Transcend Jasper Avenue

This guest post was written by Mack, an Edmonton-based geek who fancies himself a part-time foodie. You can find him online at his blog, and on Twitter.

Tonight Transcend Coffee held a friends and family soft launch at its new downtown location at 10349 Jasper Avenue. I stopped by to check out the new space, formerly occupied by Axis Café. The space is largely the same, though it did receive a new paint job and some Transcend-specific touches such as the lovely artwork. The new fireplace on the second level is a welcome addition too.

Transcend Jasper Avenue
Entering the café.

Transcend Jasper Avenue
Looking down from the second level.

The new location offers a similar drinks menu to other Transcend locations, but will also feature “a small selection of remarkable beer and wine” beginning this spring. Transcend Jasper will also introduce an expanded hot food menu at that time, featuring made-in-house South American street food created by Chad Moss, who is a Red Seal chef.

Transcend Jasper Avenue
The boardroom upstairs.

Transcend Jasper Avenue
The basement space.

The boardroom that was available at Axis remains open for rental at Transcend after receiving some upgrades. It contains a large board table, a high-resolution projector and screen, and flip chart paper and other resources. Rates start at $20 per hour or $100 for the day. Transcend Jasper also has a great space in the basement – they are exploring various concepts for it, including a live-music program. Stay tuned for details on that.

Transcend Jasper Avenue
Yum, Transcend-roasted coffee beans!

Transcend Jasper Avenue
Putting up the sign outside!

The crew pictured above was putting up the sign as a I left the space tonight around 6pm, so like all good openings Transcend Jasper was down to the wire! It’ll be open for regular business starting tomorrow morning at 7:30am. You can follow the new location on Twitter at @TranscendJasper. You can see a few more photos of the space here.

Join me in welcoming Transcend to Edmonton’s new coffee district!