Recap: Ginger Beef Throwdown

Last Friday, we kicked off our 2013 What the Truck?! season with a Ginger Beef Throwdown. Partnering with the Royal Alberta Museum , the event was organized in conjunction with the current Chop Suey on the Prairies exhibit, which examines the history of Chinese restaurants in our province in the twentieth century.

Although we knew the event would draw a crowd, we never anticipated the sheer number of early birds that staked out a place in line well before the start time. The glorious weather definitely helped, as did the scheduling just before the long weekend, but most of all, I think it speaks to the fact that Edmontonians love food trucks!

Truck Stop: Ginger Beef Throwdown

The line

I have already written about the rationale for our food ticketing system and the “intentional bottleneck” that we created, and in spite of fielding many complaints, I don’t think we could have done it any other way. Given the constraints of the museum space, as well as a desire to streamline food access to enable sampling of multiple dishes, we were happy with how things worked out overall. That said, we could have done a better job in communicating the reasoning behind the system – hopefully those that left hungry and frustrated will give future What the Truck?! events another chance.

Truck Stop: Ginger Beef Throwdown

Controlled chaos

It also bears saying that the trucks just rocked it that night. They pumped out servings like nobody’s business, and continued to push the limits of their capacity. Thanks to The Act , Bully, The Lingnan Express and Smokehouse BBQ for a memorable start to the season!

Truck Stop: Ginger Beef Throwdown

The trucks

As for the food, while we didn’t vote ourselves (The Lingnan took home the crown), we were able to sample Bully’s BLT and The Lingnan’s traditional ginger beef. After the craziness, they really hit the spot! For a more comprehensive look at the dishes that night, check out Teresa and Diane’s posts.

Truck Stop: Ginger Beef Throwdown

Bully’s BLT and The Lingnan’s ginger beef

Partnerships have been vital to What the Truck?! from the beginning, so we appreciated the opportunity to work with the Royal Alberta Museum for the first time. With over 400 people who checked out the exhibit that night, it was counted as a definite success for the RAM!

Without question, this was our most labour-intensive event to date, as we not only had to facilitate the food tickets, but also drink sales. Because of these responsibilities, we could not have run the event on our own, and were indebted to the generosity of our volunteers. Thanks to my Mum, Dad, Felicia, Caleng, Linda, Phil and Robyn for all of your help!

Lastly, thanks to everyone who came – we hope you had fun! We are already in the throes of planning for the next What the Truck?!, which will take place south of the river in June. Stay tuned for more details next week!

124 Street Grand Market 2013 Kick-Off

While the City Market is my go-to destination for seasonal produce and other groceries, the 124 Street Grand Market is a great mid-week destination for a fun evening out. In its first year, it did a great job highlighting the fact that a market isn’t just a shopping hub, but also a place for people to meet, eat, and linger. Their “food truck alley” encouraged patrons to expect great dinner options, and an expanse of tables to enjoy supper al fresco. The musical buskers were a bonus, and created a lovely atmosphere in which to drink in long summer nights.

124 Street Grand Market

Welcome!

The 2013 season for the 124 Street Grand Market kicked off this evening. The skies threatened rain, but this didn’t deter the modest crowds from celebrating the market’s return.

124 Street Grand Market

124 Street Grand Market

124 Street Grand Market

The Misery Mountain Boys

Four trucks offered plenty of options, and included Drift, Nomad, Little Village and Sailin’ On. My sister and I took this opportunity to give Sailin On’s vegan dishes a spin, and ordered the BLT ($8), containing coconut bacon, lettuce, tomato, carrot, and a homemade garlic vegan mayo.

124 Street Grand Market

Sailin’ On

We weren’t sure what to expect from the coconut bacon, but after trying it, were shocked at how the texture and taste so closely mimicked meat bacon. We learned that the coconut bacon was comprised of roasted coconut flavoured with spices, but besides a hint of coconut, it was a pretty impressive stand-in!

124 Street Grand Market

Felicia was almost fooled!

We also indulged in an ice cream sandwich from Cookie Love. Over the weekend, they picked up their bicycle-powered cart from Portland, and though it isn’t quite finished (awaiting decals and an umbrella), it was ready for its first trial run at the market.

124 Street Grand Market

Mike from Cookie Love

I bought an ice cream sandwich ($5), made up of a double chocolate chip cookie, regular chocolate chip cookie and vanilla ice cream. The cookies were thin enough to make it easy to eat, and were as soft as they could be having come out of a freezer. It was a nice treat on a warm night.

124 Street Grand Market

Ice cream sandwich

It was great to see some new vendors out as well, including Duchess. Giselle explained that although the shop was quite busy on market nights, it made sense to have an actual presence at the market. To sweeten the deal for shoppers, Duchess developed specific products that are exclusive to the market, such as marshmallow macarons and a line of bottled drinks. As you can expect from Duchess, everything was beautifully-packaged and gift ready!

124 Street Grand Market

Duchess iced teas and lemonades

This market is also a great place to find funky treasures and gifts. Tonight, we stumbled upon Kristine MacDonald’s “yeglaces”, silver/copper charms in the shape of our fair city, with a river etched through it.

124 Street Grand Market

Yeglaces

Although I don’t (yet) own a bike, it was such a novel idea to have a bike repair specialist on-site. Instead of park and ride, how about a tune-up and dinner?

124 Street Grand Market

Dusty Pedals

Congrats to Krista and her team on a great first day!

124 Street Grand Market
108 Avenue & 124 Street
Every Thursday evening from 4-8pm until October 3, 2013

Truck Stop: Ginger Beef Throwdown

It’s finally starting to feel like summer, and you know what that means – food truck season! Mack and I are still in the midst of finalizing the What the Truck?! calendar for the year, but we’re excited to announce our first 2013 Truck Stop, taking place next week!

What: Ginger Beef Throwdown
When: May 17, 2013
Time: 5-8pm
Where: Royal Alberta Museum, 12845 102 Avenue

Our Pulled Pork Throwdown was so well received last year that we didn’t hesitate when the Royal Alberta Museum approached us earlier this year with an idea to partner on an event.

To celebrate the RAM’s newest exhibit, Chop Suey on the Prairies, this Truck Stop will serve up different versions of ginger beef-inspired dishes, a staple on Chinese restaurant menus across the prairies in the early twentieth century. The Act Out & About, Bully Food Truck, The Lingnan Express and Smokehouse BBQ will be throwing down the gauntlet and doing their best to earn your vote. Four trucks, four dishes. You decide who made it best.

Ginger Beef

The Lingnan’s ginger beef

The museum will be open until 8pm that night so attendees can visit Chop Suey on the Prairies. Admission will be by donation (the rest of the RAM will be closed). This Truck Stop will be a great opportunity to not only taste some unique interpretations of a classic Chinese-Albertan dish, but to also explore some of the roots of our ethnic Prairie cuisine.

Check back on the What the Truck?! website on Monday for menus. Hope to see you there!

Recap: The Urban Craft Beer & Food Festival

While Sherbrooke Liquor Store has organized beer tastings in the past, The Urban Craft Beer & Food Festival was their first event to incorporate food trucks into the mix. Held last Friday at the Alberta Aviation Museum, the event was a fundraiser for the Urban Spirits Rotary Club, with proceeds supporting youth at risk in the Edmonton area. Admission tickets were $25 plus service fees, with sample tickets to be purchased separately on site, for $1 each.

The Urban Craft Beer & Food Festival

At the Aviation Museum

Mack and I arrived early to avoid the crowds, which paid off on the food end of things! Little Village, Bully and The Lingnan Express were on hand in the food truck “corral” outside. The Aviation Museum restricts the use of open flame in the building, which helped to rationalize the location of the trucks, but I think they should have been more prominent somehow – the trucks and their menus weren’t even included in the program.

The Urban Craft Beer & Food Festival

To the food trucks

It was also unfortunate that it had snowed earlier in the day, as it turned the dirt pad into mud. Tarps and wooden boards provided some separation, but it was less than ideal.

The Urban Craft Beer & Food Festival

Food truck corral

Still, the trucks soldiered on, and we picked up a great spread – it was one of the first times Mack and I have been able to do so, given we are usually otherwise occupied during What the Truck?! events. Bully seemed to be the only truck to truly pair beers with their food, as all five of their dishes incorporated a different beer being poured in the tasting room.

The Urban Craft Beer & Food Festival

Sliders from Little Village, mac and cheese from Bully, spring rolls and crack chicken from The Lingnan Express  (all for $20!)

After dinner, we perused the beer vendors. Although we appreciated that the event was a fundraiser, samples were priced at 2-3 tickets each. As a result, we ended up only sampling a few beers, partly due to the fact that it would have been quite costly otherwise (we wondered if the organizers might consider including 5 sample tickets with the price of admission to get people started).

The Urban Craft Beer & Food Festival

Mack queues up for Alley Kat

For my sake (as a non-beer drinker), we chose to try a few beers featuring fruit. My favourite of the bunch was Alley Kat’s Summer Squeeze Grapefruit Ale – it was even more fruity than their Aprikat, full of citrus flavour.

The Urban Craft Beer & Food Festival

What the Huck from Fernie Brewing, featuring a huckleberry finish

Mack also tried Alley Kat’s Udderly Vanilla Milk Stout, which tasted more like spiked coffee to me, but Mack enjoyed the combination of coffee and vanilla.

As were were principally there to support the food trucks, we didn’t regret our decision not to imbibe in more beer tastes. But if this event does take place next year, I’d recommend attendees budget in advance, knowing the price of sample tickets. Kudos to the organizers for involving food trucks though – hopefully more events do so as well!

Portland: Food Cart Central

In September, Mack and I spent ten days in Portland, Oregon. I’m hoping to cover the highlights of our trip over a series of posts.

When deciding where we would vacation last fall, we had a short list of American cities we had yet to explore. Portland was at the very top, and given its vibrant food cart culture, it seemed fitting to pay them a visit on the heels of our biggest What the Truck?! event to date. We knew about the sheer number of food carts in the city (somewhere between 400-600), had heard about their well-established food pods (clusters of food carts), and researched some of the vendors that have received national attention. We were more than ready to experience the mobile magic ourselves.

First Impressions

I have to say, our initial impressions weren’t positive. Our first encounter came on night one, after checking into our hotel. We had located a food pod about two blocks away on Alder Street, and were hoping to score a quick dinner.

This pod, like most others in the downtown core, was made up of carts set up on the periphery of parking lots. Although we did encounter actual “food trucks” over the course of our trip, most vendors were set up in converted trailers, connected to city power and water hook-ups. Many were far from well-maintained.

Portland September 2012

Dual purpose lots

For visitors like us, it also wasn’t evident where patrons were supposed to sit, without obvious dining areas in sight. A few days later, after familiarizing ourselves with the neighbourhood, we located a park nearby, but for a city known for its pedestrian leanings, the lack of benches was surprising.

Worst of all, the vast majority of vendors were closed! We learned quickly that most downtown carts only operated during the lunch rush, while pods that catered to the evening crowd were located in other parts of Portland.

Portland September 2012

Sorry, come again

On the plus side, this did narrow down our choices quite significantly, given there were only three carts still open at 6:30pm that night. We ended up ordering from neighbouring vendors, picking up a Cuban sandwich ($7.50) from El Cubo de Cuba, and a yellow chicken curry ($5) from the aptly named I Like Thai Food.

Portland September 2012

El Cubo de Cuba and I Like Thai Food

Unlike food trucks, which are set at a grade or two above street level, many of the food carts in that area were constructed from converted trailers. As a result, we were able to peer directly into the kitchens and watch as our food was being prepared.

Although it didn’t make sense for us to partake, El Cubo de Cuba participates in Go Box, an initiative that attempts to decrease the waste of disposable food containers by encouraging the use of reusable take-out boxes. It’s just neat to see an example of a program that can flourish only with a critical mass of vendors.

With seemingly no other option, we brought our food back to the hotel for consumption. The curry was absolutely steaming hot, and cooked to order, the chicken was tender amongst the softened vegetables. I couldn’t get over how inexpensive it was – $5 for a generously portioned curry and a side of rice was unreal.

Portland September 2012

Yellow curry and Cuban sandwich

Similarly, the pork in the cuban sandwich was dripping with juice, and with meat stuffed to the brim, Mack could barely finish it. The tater tots were a fun alternative to fries.

Eats After Dark

Two days later, we made plans to check out one of the late night pods across the river. About a half hour’s walk from downtown, Cartopia on Hawthorne and SE 12th was adjacent to numerous bars and restaurants. This proximity was the case for the two other late night pods we passed through later that week (one on Mississippi Avenue and another, with live music, in Clinton), and made perfect sense given the pods’ complementary nature to brick and mortar businesses, enhancing street life all while providing a hangover cure.

Cartopia was set up on a vacant lot, and the carts, like those we had first encountered, were also plugged into the power and water systems. Unlike the downtown pods, however, Cartopia had a canopied seating area and portapotties. And with a simple string of lights, it looked like the perfect place to spend a warm fall night.

Portland September 2012

Cartopia

We were swayed by the promise of poutine ($5) from Potato Champion, but it ended up being the least favourite food cart dish of our trip. Although the fries were all right, the “curds” were mozzarella chunks, and the gravy was weirdly sour and unstrained, which left chunks of onion amongst the sauce to contend with.

Portland September 2012

Poutine

We fared better for dessert – Perierra Creperie had the longest line of any vendor, and after trying a delicate chocolate and banana crepe ($6) made literally in front of us, we could see why.

Portland September 2012

Perierra Creperie

From Whiffies, I indulged in a deep fried peach pie ($5). Freshly fried, the pastry was deliciously crackly.

Portland September 2012

Enjoying my deep fried pie

No doubt, the advantage of pods was the ability to mix and match – for the price of one entree at a casual upscale eatery, we were able to sample three different items. Though we didn’t crunch the numbers, we were almost certain we spent less on food in Portland than we have in our other trips to American cities in recent years.

The Money Cart

Our hallelujah food cart moment came halfway through our trip, when we made our way to Brunch Box on Oak Street. Featured in season one on Eat St., this was the cart that had become seared in my memory, the money shot of the YouCanHasCheeseburger haunting me.

Portland September 2012

Brunch Box

What is the YouCanHasCheeseburger, you ask? It’s a burger on steroids – instead of a regular bun, all of the makings of a burger, a patty, lettuce, tomato and onions, are bookended by two Texas toast grilled cheese sandwiches. All for $6.

Portland September 2012

YouCanHasCheeseburger

It was far from gourmet, but that burger was our most memorable meal, probably because it met our sky high expectations, built up after years of anticipation. The buttery crispness of the grilled cheese just melted into the beef, with sauteed onions providing a sweet finish.

Portland September 2012

Digging in

The burger made such an impression on us, in spite of the caloric feat, we returned to Brunch Box…two more times.

Portland September 2012

Ecstatic to be back for a grilled cheese

PDX Favourites

Because food pods have taken root all across Portland, many of the popular vendors have been able to open multiple locations.

We returned to the Alder Street pod for lunch one day so we could dine at carts that were already closed on our first visit. Though we were in the thick of the lunch rush, there were surprisingly few people around the pod. With so many vendors competing with one another, we had to wonder how some were able to survive, especially with such limited operating hours.

Mack made a beeline for Grilled Cheese Grill, a cart with three locations in the city. They had an impressive selection of classic and modern grilled cheese combinations, with Mack ultimately deciding on the Gabby ($5.75), with Tilamook cheddar, colby jack, swiss, mozzarella and bacon. He enjoyed it, but said it paled in comparison with the simple but solid grilled cheese sandwich from Brunch Box.

Portland September 2012

The Gabby

Nong’s Khao Man Gai is easily Portland’s most famous food cart, renowned across America for the sole dish they sell, a Hainanese chicken rice. They have two locations in the city, and both close up shop once the day’s inventory has been sold.

Nong’s Khao Man Gai

The front clerk charmed those waiting in line, his carefree disposition translating into effortless upsells and smiling customers. I was easily convinced to add an order of fried chicken skin ($1) to the basic order of poached chicken and rice ($6.75).

Portland September 2012

Chicken and rice

Terrible photo aside, the dish transported me back to Asia. Served in a paper packet sealed with an elastic, the slow braised meat was some of the best chicken I’ve had, and even better when accompanied with a bite of aromatic, shiny rice and a drizzle of ginger and garlic-flecked chili sauce. The order also included a small container of fragrant broth, which I inhaled.

No doubt, the sheer number and panoply of carts was impressive. Though we weren’t sure how they all sustain themselves, it was entirely true that a high quality meal could be had at street corners all over Portland. Let’s hope Edmonton’s food truck culture continues to develop in this direction!

Recap: What the Truck?! @ Churchill Square

September 8, 2012 saw the biggest What the Truck?! take place in Churchill Square. Twelve trucks congregated downtown for our final hurrah for the 2012 season.

What the Truck?! at Churchill Square

WTT @ Churchill Square

As with our penultimate event on Victoria Promenade, we again lucked out with the weather. And though it started out unbearably hot, the shadows cast by the surrounding buildings in the early evening soon made the conditions absolutely ideal for an outdoor food festival.

What the Truck?! at Churchill Square

Enjoying summer

There were other benefits to setting up on Churchill Square, which made it immediately obvious why it is Edmonton’s de facto events space – the infrastructure, which includes built-in power hook-ups, on-site washrooms and a multitude of seating options is efficient, and cost-effective. It also does, in a way, spoil us for any other location in the city, but given the pop-up nature of the event, we hope you’re willing to bear with us in the future!

What the Truck?! at Churchill Square

Lots of seating

What the Truck?! at Churchill Square

Loved that newly-married Nadine and Glyn stopped by!

That said, we also recognized that in order to even attempt an event at Churchill Square, we needed to have our biggest turnout yet to not only animate the area but also enough people to patronize the trucks. Thankfully, we were thrilled for the support we received that night. One of the pieces of feedback we did receive was that people appreciated the expanse of the location – lines had enough room to breathe, and those browsing through menus could do so fairly easily. We do have to thank Northlands for stepping up and lending us stanchions for this event – they did wonders for directing and managing lines!

What the Truck?! at Churchill Square

Yay, stanchions!

The trucks all deserve a standing ovation for what they did that night – all twelve absolutely rocked it, serving the huge crowds tirelessly and with grace to spare. We are very lucky to have such a great food truck community in Edmonton that seems to be getting bigger by the season! Among our WTT newcomers this time around were Little Village, Yellowbird Cafe and Bully.

What the Truck?! at Churchill Square

Little Village

What the Truck?! at Churchill Square

Nachos from Yellowbird Cafe

Bully is the shiniest new truck on the scene, the city’s first American-style truck. I tried their grilled salmon served on salad – the fish was deliciously flaky, with a nicely seared crust. The portion was so big that I didn’t have room for any other savoury dishes that night!

What the Truck?! at Churchill Square

Bully

What the Truck?! at Churchill Square

Buttermilk and basil marinated salmon from Bully

This time around, we also had volunteers helping us out with set-up and clean-up. Especially when things got going, it was great to have extra pairs of hands changing garbage cans so we could ensure the Square stayed spic and span. Thanks again to Brittney, Fel, Kathy, Kim, Patrick, Su and Thom for all of your help!

What the Truck?! at Churchill Square

Some of our great volunteers – Kim, Thom and Patrick

It was great to work DJs Raebot and wijit, who really helped set the tone for the evening. No doubt Churchill is a large space, but their tunes helped bring it all together.

What the Truck?! at Churchill Square

DJs Raebot and wijit

Thanks to everyone who came out to What the Truck?! in 2012, and to those who voted us Edmonton’s number one pop-up event in Vue Weekly’s Best of Edmonton poll. We really appreciate the support!

What the Truck?! at Churchill Square

Churchill Square

And though we might be done for the year, that doesn’t mean all of the trucks are! Bully, Drift and Little Village among others will be serving into October. Keep the truck love going!

Check out the full photoset here.

Recap of Blink: Urban Picnic

Our second pop-up dinner in the Blink series took place on August 26, 2012. Situated outdoors in Louise McKinney Park, the weather would undoubtedly make or break the event. We were fortunate that it was the former and not the latter.

But even better than the conditions that evening, Mack and I were able to find three amazing partners that really helped make Blink: Urban Picnic happen. The first, the Shaw Conference Centre, not only helped us ensure the price of Blink remained affordable, but went above and beyond by kicking things off in an extraordinarily creative way. Shaw lent us dishes and flatwear, a cost that would have otherwise been passed on to the diner. They also introduced the idea of offering an “escalator cocktail” as a welcome beverage. Diners, greeted at the Jasper Avenue entrance, were handed a refreshing drink, and invited to enjoy it as they took advantage of the escalators, an ideal gateway into Edmonton’s river valley.

Blink: Urban Picnic

Cocktail hour

Blink: Urban Picnic

Communal walk to dinner

Blink: Urban Picnic

The tables are set

Second, Kara and Nevin Fenske of Drift, helped articulate the concept of an “urban picnic”, designing a casual but refined family-style menu perfect for communal tables. Their commitment to local producers also meant the courses were seasonal, highlighting the breadth of harvest produce available from area farmers. They also secured live music, which further enriched the setting.

The scene of the crime

Mobile eatery (photo by Hugh Lee)

Blink: Urban Picnic

Nevin and Ron working hard

Kara @ Blink

Kara serves up some crostinis (photo by Hugh Lee)

Blink: Urban Picnic

Enjoying the sunshine

Blink: Urban Picnic

Musicians from Drive the Day and Calan and Cole

Blink: Urban Picnic

Urban picnic

Blink: Urban Picnic

Menu

Blinking the potato salad

Family style (photo by Hugh Lee)

Blink: Urban Picnic

The fried chicken was divine, though the warm potato salad was a close second

The third, River Valley Adventure Company, agreed to serve dessert and coffee to patrons as a cap off to the night. Given that many still aren’t aware of their presence in the park, it was a great opportunity for guests to learn more about their services. Even better, Chris, the gregarious owner, offered free segway demos to anyone interested.

Blink: Urban Picnic

Free rides

Though it wasn’t entirely intentional, I ended up really enjoying the physical transitions down the gradient of the river valley. From a cocktail hour at the Shaw, dinner with a view, finished with segway ride next to the river, the sum of the parts made for a very special evening.

Sharon & Mack

Watchful (photo by Hugh Lee)

Thanks to everyone who attended Blink – we hope you enjoyed yourselves as much as we did!

You can take a look at Mack’s full photoset here.

September 8, 2012 What the Truck?! @ Churchill Square

Churchill Square is a beguiling landmark in Edmonton. I think most people would argue that we need a large, open, centrally accessible space in our city, a blank slate that could be transformed into any number of things. It would be hard to argue against the opinion that part of the reason why we have become known as festival city is because of Churchill Square – from mid-June until mid-August, those that wander by will almost surely find some sort of entertainment to capture their attention.


The Works in Churchill Square

That said, for most of the year, Churchill Square still lies frustratingly vacant. City Council has tried to solve this problem, by providing funding to the Edmonton Arts Council to program the Square on a year-round basis. But the difficulty isn’t just about making something – anything – happen, but the stark reality that Churchill is an indomitably large area. And for most festivals without massive installations, staging, or the magnitude to draw hundreds of patrons, it really is a challenging space to animate and encourage a vibrancy that befits Edmonton’s town square.


Churchill Square

When Mack and I first approached the City last spring with our idea for a food truck festival, the events planners immediately directed us to Churchill Square. In a way, it made sense – the level, concrete pad was perfect for vehicles, and the concrete staircase on the west side was essentially built-in seating. It’s one of the most transit accessible locations in the city, visible from the street and located in a dense neighbourhood.

But that June, with only seven participating trucks, it just didn’t fit the scope of What the Truck?! at the time. Churchill Square seemed a little too obvious for a venue. Besides, we really loved the pop-up, roving idea of a festival based around mobile vendors, taking advantage of underutilized spaces in Edmonton and demonstrating the possibilities of thinking outside the box.

What The Truck?!

Our first WTT was located in one of Edmonton’s gems, Beaver Hills House Park

Fast forward fourteen months, and in many ways, we have come a long way – food trucks are on their way to becoming mainstream in Edmonton. The ten trucks that participated in What the Truck?! at Victoria Promenade in August were absolutely mobbed. Then a week later, Food Network’s popular Eat St. came calling, really highlighting that our scene features some trucks that can stand proudly amongst some of North America’s best street eats.

Drift filming Eat Street!
Drift on filming day

So when Mack and I were scouting locations for our final What the Truck?! this season, Churchill Square was at the top of our list. Building on our momentum from Old Strathcona, 104 Street and Victoria Promenade, we think Edmonton’s food trucks are finally ready to take on the Square.

What: What the Truck?!, Edmonton’s food truck extravaganza
When: Saturday, September 8, 2012
Where: Sir Winston Churchill Square
Time: 5-9pm

Not only will this be our biggest event ever, with a total of twelve trucks, but it will also involve three vendors new to What the Truck?!: Little Village, Yellowbird Cafe and Bully.

Little Village Food Truck

Little Village is one of Edmonton’s newest food trucks

The menu is now up – just make sure you’re not hungry when you peruse it! Hope to see you down at Churchill Square on Saturday!

Until Next Year: The Village of the Fringed

The 31st annual Edmonton International Fringe Festival came to a close on Sunday, and it smashed records all the way through. After years of stalled ticket sales, something seems to have changed in the market for ticketed shows: 104,142 tickets were sold in 2011 and 112, 006 in 2012. Great weather is only one factor, so I’d be interested to know how the organizers come to understand these breakthroughs. But whatever the explanation, congrats to the Fringe for this amazing feat!

Fringe

Fringe alley

We headed back to the grounds on the weekend, and thankfully, the food was better on this occasion. The green onion cakes aren’t an annual tradition for us like they are for some other regulars, but we enjoyed them as a quick snack while waiting in line.

Green Onion Cakes

Green onion cakes

We also had a chance to dine at the Little Village Food Truck, tucked behind the beer garden by the tracks. Hopefully, if the Fringe reconfigures the food vendors next year, the trucks can be a little more prominent along the main strip!

Little Village Food Truck

Little Village Food Truck

Anyway, I really enjoyed the roasted lamb over potatoes – tasty, and remarkably easy to eat, and Mack liked his drunken pork sandwich.

Little Village Food Truck

Roasted lamb over potatoes

Little Village Food Truck

Drunken pork sandwich

This was the first year in quite some time that Mack and I missed out on getting a Frequent Fringer pass, but it probably worked out for the better because of time constraints. We did end up making it out to eight shows, however. Three stood out for us the most:

  • Medicine: TJ Dawe’s most personal play I have ever seen focused on his inner demons, and the journey he undertook to understand and exorcise them. As usual, Dawe wowed the crowd with his wit, rhythmic storytelling and the depth of his revelation. I was glad to see that it was held over!
  • The Popular Principles of Hypnosis: written and performed by two recent MacEwan Theatre grads, it may not have been the most polished show or even all that plausible, but it was one of the most earnestly performed, and utterly charming. I look forward to seeing Mathew Bittroff and Jayce Mckenzie at future Fringes!
  • Harold of Galactus: I wasn’t certain that the long and narrow BYOV at the Varscona would work, but the energy of Mark Meer and Chris Craddock carried through the room. It was amazing to see the improv masters build a complete superhero origin story inspired by an audience’s suggestion.

Of the eight shows we took in, we only received programs for three of the shows. Did others find that their productions were paperless as well? Perhaps that was a trend this year, or just a coincidence for us?

Also on the rise this year was the #yegfringe hash tag. It’ll be interesting to see if the Fringe embraces this in the future – I’d love to see a Twitter fall at the Arts Barns! I know the festival shies away from “sanctioning” reviews, but there is precedence – I remember the pre-renovated Arts Barns housing internet cafes (before smart phones became ubiquitous) encouraging patrons to post their reviews on online forums.

Fringe

Arts Barns

In all, it was a great Fringe! See you all next year!

Recap: Truck Stop – Pulled Pork Throwdown!

On August 15, 2012, What the Truck?! held its ever Truck Stop: Throwdown Edition. We didn’t know what the turnout would be like, given it was scheduled on a Wednesday in a packed summer calendar. But we were fortunate to have glorious weather, great coverage in anticipation of the event, and partnership with a wonderful charity.

Pulled Pork Throwdown

Behind the Archives

As mentioned in a previous post, the competition aspect of this Truck Stop had been born from the reality that certain items commonly appeared on the menus of trucks. We were thrilled when The Act, Nomad and Smokehouse BBQ embraced our idea, and agreed to put their pulled pork pride on the line for a good cause.

Pulled Pork Throwdown

Vote for your favourite!

Given we were holding the event at the Edmonton Public Schools Archives, the Edmonton Public Schools Foundation was a natural fit. But more than that, their support for early learning initiatives and full-day kindergarten, vital to getting “bean sprouts” (as Director Sandra Woitas calls them) off on the right track, is without a doubt a worthy charity.

Pulled Pork Throwdown

Dick Mather Park, adjacent to the Archives

Diners were free to try as few or as many sliders as they wanted for $4 a pop, while the opportunity to vote for their favourite required a $2 donation to the Foundation.

The liens grew fast and furiously, but the mood was light, and the crowds seemed to be enjoying the sunshine. We even had some food truck veterans drop by, happy to be on the other side of the window for a change!

Pulled Pork Throwdown

Kara and Nevin of Drift

In the end, The Act took home the prize, earning the most votes from discerning diners.

Pulled Pork Throwdown

The Act’s winning slider

But no question, with a total of $1800 raised (from a combination of donations from voters and the trucks), the real winners of the evening are the school children who will be supported by the Foundation’s work. A big thanks to the Edmonton Public Schools Archive for permitting us the use of their parking lot, the three trucks who were a part of our inaugural Throwdown Edition, and the team at Edmonton Public Schools for being a great partner.

And if you missed this Truck Stop, not to worry – you can look forward to our final What the Truck?! of the season next week. On September 8, 2012, a dozen trucks will be colonizing Churchill Square from 5-9pm. More details here.