We usually avoid organizing What the Truck?! events in July because of how busy the Edmonton event calendar gets in the middle of summer, but the Boyle Renaissance Plaza venue was too good to pass up. It was an opportunity for food trucks to animate an area that should be more visible and appreciated, and we were happy that Edmontonians responded with a good turnout, in spite of several concurrent festivals.
Perfect weather for food trucks!
Though we estimate that a total of 1,000 people came through that evening, about 100 took a tour of the new facility, explored the community centre and learned about the programs offered by the YMCA.
Boyle Street Plaza
Those who attended may have noticed some coloured coupons floating around that day. The Boyle Street Community League had stepped up to purchase vouchers that were distributed to low-income residents and community members so that finances would not be a barrier to partaking in the event. We were floored by their generosity and inclusivity.
Gorgeous green space
City of Edmonton staff were on hand to provide face painting to children and adults alike, and Virgin Radio provided the soundtrack for the evening.
Mindy Cooper of Virgin Radio
Mack and I also made sure to line-up before the crowds gathered (good thing too, given three of the trucks sold out!). We were able to share the green curry chicken sandwich from Swich and the pulled pork poutine from La Poutine. Yum!
Green curry chicken sandwich
Pulled pork poutine
Thanks to everyone who came out! We’ll be announcing the details of our next What the Truck?! event taking place in August next week. Stay tuned!