What the Truck?! @ Victoria Promenade on August 3, 2012

One of the best things about food trucks is their mobility, and the fact that they can set up virtually anywhere. If What the Truck?! was well received, Mack and I planned to move the festival around, with the knowledge that there are numerous underutilized places and parks in Edmonton that we couldn’t wait to colonize with food trucks. Thanks to the Edmontonians who have embraced food trucks in droves, we have that flexibility!

When we started to plan out our 2012 season earlier this spring, we identified Oliver as a prime potential site. The densest neighbourhood in the city, with great access to public transportation made Oliver ideal. We connected with the Oliver Community League to see if this was something they were interested in supporting, and to our delight, they were right on board.

We jointly identified a number of suitable locations, which included Paul Kane Park and Oliver Pool. But without a doubt, Victoria Promenade was the street at the top of our wish list.


Victoria Promenade (picture from marceloilers)

It is often lamented that to animate the river valley, more amenities are needed. Although the Victoria Promenade doesn’t offer quite the same natural escape, we think it’s still one of the most meditative spots in the City, with expansive views and benches to relax on. Even better, there are numerous restaurants and cafes just one street over. In our opinion, the Victoria Promenade is one of the best kept secrets in Edmonton.

Whether or not you’re already familiar with the Promenade, we hope you’ll consider joining us for eats and beats on the street next week! It will be unlike any other What the Truck?! we’ve organized so far.

What: What the Truck?!, Edmonton’s food truck extravaganza
When: Friday, August 3, 2012
Where: Victoria Promenade (100 Avenue, south of Jasper and 121 Street – very limited parking, so walk, bike, or ride transit!)
Time: 5-9pm

We are also happy to now be able to share the menus with you. With ten trucks in total, there should be something for everyone.

See you there!

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