The long-awaited sequel to High School Musical premiered on Friday to tweens armed with VCRs, parents enjoying the wave of non-threatening, family-friendly entertainment, fans of Zac Efron (Dickson), and those curious to see if the film could possibly live up to the expectation and hype (me). It failed to deliver.
Despite being nearly two hours long (thus having ample time to redeem itself and/or improve along the way), the movie played too much like a poor excuse to capitalize on success. There were one or two catchy songs, but for the most part, the numbers were overdone and melodramatic (see Efron’s solo on the putting green), appearing unnecessary and draining whatever earnestness was gained through the acting. The vocals were also terrible, overly synthesized to the point where some of the singers sounded identical. I’m being harsh – harsher because of the grand expectations created in the wake of the original, but ultimately, I was disappointed that this was the final product. I doubt I will shell out cash to watch the third installment in the theatres.
On another note, I figured the late August release date was timed to coincide with a movie that tracked the summer holidays of the musically-inclined bunch, but after seeing the insane merchandising push by Disney, I now know otherwise. Besides the very-marketable back-to-school items, the over one hundred licensed products include video games, pillows, and dolls. I couldn’t resist taking a picture of a shoe I saw in Payless recently, if not only because only the wearer of the flip-flops would know their devotion to High School Musical.