The 2011 Alberta Avenue Farmers’ Market

Two months ago, when Kerrie Miller took over as the Alberta Avenue Farmers’ Market Manager, the number of vendors dipped, and morale was low. The atmosphere in the hall was far from lively, though the vendors that did remain made the best of it. But now, in its second week in 2011, Alberta Avenue really does seem to be looking up.

Interior

Perhaps it had to do with the sound of children playing, or the dreamy quality of the twinkle lights above, but the mood at the market was so lively and positive today. Patrons chatted happily with vendors, and people lingered (and had a reason to do so – the concession and dining area, in lieu of outdoor street food, is a great one).

Andres of Greens Eggs and Ham

It felt more like the City Market than ever before – I had the time and space to chat with producers, and ran into a few familiar faces. The change in time – from 2-7pm to 5-8pm, seemed to bolster the small crowd.

En Sante

Sew Cozy Mittens, made from recycled sweaters (Ansa was at Deep Freeze too)

Ma-Be Farms, Shooting Star Ranch and The Chocolate Doctors were there, though the big draw for everyone seemed to be Linda Kearney’s breads.

The Queen of…Bread?

Linda (aka The Queen of Tarts) is more widely known for her desserts, but since she and her husband will also be offering an extensive selection of bread at their new bistro-cafe on 104 Street, she thought it would be wise to start testing loaves early.

Miche

She had a half dozen varieties today, beautifully displayed in baskets. They use organic, locally grown and milled flour, and all of their breads use levain instead of yeast.

Dark Rye

I picked up a baton, fougasse and a loaf of multigrain bread – the first two were consumed even before the accompanying soup made it to the table – Mack liked the baton best, while the fougasse was my favourite (it had a solid crust that gave way to a nice, soft interior).

Multigrain

Linda will be selling her breads every Thursday at least until her shop opens – after that, she will determine if she can manage to do both.

Kerrie is still working on attracting other vendors – keep up-to-date by joining the mailing list. Holly Gale of Smoky Valley Goat Cheese is expecting to come once a month, and in between, Greens, Eggs and Ham may be able to carry their products.

So – if you need any more incentive to check out the market, how about this: pick up some goat cheese, a baton, and hop on the train – it made me feel like I was in Paris more than I’d care to admit.

Dinner

Hope to see you there!

Alberta Avenue Farmers’ Market
118 Avenue & 93 Street
Open Thursdays, 5-8 p.m.

Deep Freeze 2011

After writing off Saturday as a snow day, Mack and I put on our boots this afternoon, hopped on public transit, and headed to Alberta Avenue to take in the fourth annual Deep Freeze: A Byzantine Winter Festival.

Follow the path

It was our first time at the festival, as previous intentions to visit never panned out. After this experience, however, it’s safe to say it will easily become an event to look forward to every year.

There were so many things going on for kids and adults alike – both indoors and outside (great planning, given it was –20C with the windchill today). 118 Avenue was closed from 90 to 95 Street to accommodate festivities, which included many roaring warming fires, a street hockey tournament, outdoor performances and cabane a sucre (sugar house)!

Mummers theatre

On the Avenue

To partake in the Quebecois tradition, I bought a popsicle stick for $2, and waited for a volunteer to pour hot maple syrup onto the snow patted down in raised boxes. It was my first time at this, and pulling and wrapping the maple taffy around the stick in a uniform manner was more difficult than I expected (I’m pretty sure the two kids next to me did a better job). It was a sweet treat!

Pouring the syrup

C’mon taffy!

With my finished product

I was perhaps most excited to check out the mini Alberta Avenue Farmers’ Market, set up inside the Old Cycle Building.

Alberta Avenue Farmers’ Market

Though not all of the vendors were available for this special market, several of the regulars were on hand, including Shooting Star Ranch and The Chocolate Doctors. Johnson Family Farms, a new vendor to Alberta Avenue (they also sell at Salisbury), was also present. They sell eggs, chicken, turkey, pork and beef, and perhaps the most unique – farm fresh butter and cream.

Sharon Johnson of Johnson Family Farms

The Alberta Avenue market resumes its weekly Thursday schedule on January 13, 2011, with new hours: 5-8pm.

The rest of the space was filled with a variety of arts and crafts vendors – everything from photographs, to prints, to mittens made from old sweaters. I was charmed by the monster/city print designs of Whiteout Workshop, and picked up a cute pink coin purse as a result.

Arts market

Though there were a fair number of people outside (especially given the weather), it was busiest inside the Alberta Avenue Community Centre.

Alberta Avenue Community Centre

There was live music, courtesy of Allez Ouest & Friends, and French Canadian cuisine available from the kitchen. We opted to try their poutine ($6). It hit the spot, and yes, did feature squeaky cheese!

Allez Ouest & Friends

Poutine

Warmed, we wandered back outside through the Enchanted Forest (bravo to festival organizers for clear signage, by the way), we took in ice sculptures and olde tyme curling, among other things. There was also a hot dog/marshmallow roast available, family snow sculpture carving and outdoor ice skating with free skate rentals.

Mack’s favourite sculpture (check out those teeth!)

Curling

We finished our day with a wagon ride (I’m not sure what it is about horses and wagons, but I can’t help myself). We ended up sitting with Marianne and Charles, who were just beginning their visit to Deep Freeze!

Cold, but happy

Whee!

Deep Freeze was the first Winter Light event on the calendar – next up is Ice on Whyte, which runs January 13-23, 2011. See you there!

Alberta Avenue Farmers’ Market: Update

I had some time after work on Thursday, so hopped on the train and headed to the Alberta Avenue Farmers’ Market. After a quick connection to a bus at Coliseum station, I was there – fifteen minutes after leaving downtown.

All decked out for the holidays

The market has undergone some changes in the past two weeks since my last visit. A new market manager has been installed, and from the sounds of it, was a necessary step, and a positive one. Kerry is working on bringing in new vendors, and though the market will be closed December 23, 2010 and January 2 and 9, 2011, she’s already planning to partner with Deep Freeze, Arts on the Avenue’s winter festival, to offer a special market in conjunction with the festivities.

Mary Ellen and Andreas of Greens, Eggs and Ham have also been tirelessly drumming up more vendor support for the market, and helped bring on both Shooting Star Ranch and Smoky Valley Goat Cheese. They really are amazing – between farming, deliveries, and family, they’ve also managed to squeeze one more market into their roster – the Kingsland Market in Calgary on Saturdays.

Andreas and Mary Ellen Grueneberg

Elk farmer Christine Harrison of Shooting Star Ranch has an amazing memory – she had to prompt me that we had already met – briefly at Planet Organics’ Meet the Locals festival over a year ago (where they also carry their products). This was her second market day (and the only farmers’ market that she does), and though it had been slow so far, she was confident that sales would improve. I picked up some ground elk, which will be perfect for a warming batch of chili later in the week.

Christine Harrison of Shooting Star Ranch

It was the first Alberta Avenue market day for Holly Gale of Smoky Valley Goat Cheese. It’s so fantastic for this small market to have such a wonderful cheese producer. I really hope customers give her cheeses a try – they won’t look back!

Holly Gale of Smoky Valley Goat Cheese

Arie Jol of Ma-Be Farms is a veteran at this market, having joined in the fall of 2009. He sells grass-fed beef and bison, naturally-raised pork, and free-run chickens and eggs. He has his share of regular customers, such as one woman who asks, “Are you treating your chickens well?” before buying her eggs. Every week, he responds, with assurance, “Yes.”

Arie Jol of Ma-Be Farms

Though the selection of vendors is small (which will hopefully change soon, along with the hours), I love the vibe of this market. Sure, it is so different in many ways from the City Market, but they do both have an intimacy not seen at the Old Strathcona Farmers’ Market – space and time to be able to individually connect with the vendors. This market also has such potential to become a community gathering venue like The Carrot down the street, vitally important “bumping places” for burgeoning neighbourhoods like Alberta Avenue.

Check out the Alberta Avenue Farmers’ Market when you have the chance!

Alberta Avenue Farmers’ Market
118 Avenue & 93 Street
Open Thursdays, 2-7 p.m.

Revisiting the Alberta Avenue Farmers’ Market

After October, farmers’ markets are harder to come by in Edmonton. Thankfully, in the past few years, Salisbury and the Alberta Avenue Farmers’ Markets have joined the year-round fray. And while Old Strathcona has been our go-to source for local food in the winter months, Mack and I had wanted to revisit Alberta Avenue for some time (I stopped by back in June). We finally had the chance to do so this past Thursday.

Alberta Avenue Farmers’ Market

While fairly centrally located at 93 Street and 118 Avenue (and just one bus from downtown), the market’s hours of 2-7 p.m. make it a little challenging for those who don’t live or work in the area to patronize it before closing. That might be changing in the future, however – Mary Ellen Gruneberg of Greens, Eggs and Ham (who joined the market after the conclusion of the City Market this year) is on the steering committee, and said they are strongly considering shifting the hours to 4-8 p.m.

Mary Ellen behind the always welcoming GEH table

That said, it may not be the hours alone that are keeping shoppers away. While nearly half of the thirty vendors last Thursday were food vendors, the majority of those were selling prepared food.

Inside Alberta Avenue Community Hall (love the festive balloons!)

Of course there is a place for crafts and ready-to-eat food, and there should be a balance between fresh goods and other merchandise. But with no produce besides what Greens, Eggs and Ham was offering that day, I can see that as a deterrent for some would-be shoppers (you can check out the list of weekly vendors here – it is updated late Wednesday/early Thursday).

That said, as Mary Ellen pointed out, it’s a bit of a chicken-egg argument – without a strong customer base, farmers will not consider Alberta Avenue as a viable option – making the trip has to be worthwhile for them. At the same time, without interesting products, customers will choose to take their business elsewhere – to Salisbury, or Old Strathcona, for example.

Some producers are optimistic that the tide will be turning soon, however. Rosemarie Jordan of Rainbow Covenant Ranch also moved to the Alberta Avenue market at the close of the City Market (she sells wagyu beef, prized for its marbled nature). She said some weeks are slow, but as customers become more familiar with her beef, she is confident that sales will improve. I bought some of her breakfast sausages to try – they’re her top selling product!

Rosemarie from Rainbow Covenant Ranch

Other vendors were brand new – Amanda and Jessica (aka The Chocolate Doctors – their business cards are too cute) were selling vegan-friendly, raw chocolate. After switching to a raw diet (one where foods are not heated beyond 46 °C), they weren’t able to find any chocolate to suit their specifications, so decided to make their own. In my opinion, niche-products like theirs are perfect for farmers’ markets – at least until they are able to find other outlets to sell their chocolate.

The Chocolate Doctors!

We also chatted with Katarina of Red Barn Pekin Duck (it’s a wonder that such a small market has not one, but two duck purveyors). Katarina had a small slow cooker with samples of roasted duck ready to offer customers – she said most people were not very accustomed to eating farm-raised duck, so it was helpful to be able to introduce people to the taste.

Katarina of Red Barn Pekin Duck

Mack and I will be making more of an effort to incorporate a visit to Alberta Avenue Farmers’ Market during our work week – and we hope you will consider doing so as well – there’s definitely a need to have more year-round markets in our city!

Alberta Avenue Farmers’ Market
118 Avenue & 93 Street
Open Thursdays, 2-7 p.m.

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