Year: 2006

Pursue the Moment

Have you noticed the recent Lexus “Pursue the Moment” marketing campaign? There is a commercial, for example, on television, which flashes through a series of events and images one might experience in life, urging viewers to live it up.

As affecting as the commercial can be, I’m much more taken by the one-page print ads, featured last week in The Globe & Mail. One such ad, accompanied by a landscape photo, reads:

“Would anyone buy a ticket to the movie of your life? Pack it full of moments. Make it glorious. Make it epic. Make it funny and sad and tender and outrageous. Make it a blockbuster. Fill it with laughs and adventures and special effects of your own design. Be the hero, fight the bad guys, get the girl. Make it colourful and spectacular and dramatic. Make it unique. Give it plot twists and a back-story and total surround sound. You’re the director. You’re the star. You’ll get all the credit. Pursue the moment.”

Cheesy, I know, but it struck a chord with me all the same. The phrasing of the text also reminds me of the ongoing right hand ring campaign – short, staccato sentences that build towards the tag line.

So, have you seized a moment lately?

Theatre: “10 Days on Earth”

Ronnie Burkett is a theatrical genius.

I first heard of him when he premiered Provenance in Edmonton a few years ago, but didn’t get out to see it because of the “hefty” $30 price of admission. Little did I know his talent, as showcased in a 120 minute production, is priceless.

Last night, a coworker and I watched a play titled 10 Days on Earth at the Roxy Theatre, acted entirely with marionettes. The flyer describes the show as follows:

“Darrel, a mentally challenged adult, doesn’t realize his mother has died in her sleep. For ten days straight he unknowingly lives alone, continuing his simple daily routine and daydreaming about his favorite storybook characters.”

Like most synopses of great art, words alone cannot do Burkett justice. At first, I had to adjust to the experience of watching puppets move about in place of live actors. But soon enough, I realized how imagination bridges the gap between you and the stage; you end up relating and empathizing even further with the marionettes because to believe the life being created out of wood and string, you have to invest a part of yourself that isn’t necessarily required with human performers. My heart broke as Darrel called in vain for his mum; as he peered expectantly at her still-shut door; as he sat, ever-patient, in the hallway, and waited. And because the faces of the puppets are unchanging, it was fascinating to notice the vital importance of body language. Every flicker, twitch, and jerk became a telling sign, a character trait. The marionettes are “simply, simply” mesmerizing.

You have to wonder how Burkett manages to perform this show night after night – it was exhausting just watching him maneuver over the numerous platforms, personally handling all two dozen puppets, and voicing all of the different characters, some that I was sure would lead to laryngitis. In any case, his sweat and tears made last night’s show unforgettable. I am already looking forward to his next stop in Edmonton. I encourage you to check out 10 Days; it runs until November 26.

Mini Frittatas

Although I’ve dabbled in baking here and there, my experience creating appetizers and entrées have been limited. That’s why I’m always on the lookout for fast and easy recipes, particularly from my favorite TV chefs. Yesterday, I decided to replicate a frittata recipe I saw on an episode of Giada De Laurentiis’ Everyday Italian. Below is a picture of the result:


(So few product were captured because I ate the majority of them before the shot was taken…)

In my opinion, the recipe is foolproof, and you can substitute whatever you have on hand for the filling. In this case, I used mushrooms and turkey breast slices, though I admit a little greenery wouldn’t hurt the presentation. Another tip: if you fill the muffin tins about 3/4 full, the frittatas come out perfectly concave. This recipe would make a great appetizer, brunch item, or afterschool snack. I encourage you to try this out and share your favorite filling combinations!